9 Easy Steps to Build Your Company’s Messaging

1. Value Proposition / 1-Liner

  • “Acme helps homeowners reduce energy costs on air conditioning through smart motors that attach to existing fans in under one minute.”

2. Slogan

  • “Save money on air conditioning.”

3. Mission

  • “Acme will reduce energy costs for 100 million homeowners by 2025.”

4. Target Audience

  • User: Individual used to gain feedback before approaching an Influencer or Decision Maker.
  • Influencer: An associate of the Decision Maker. Perspectives may impact the final decision.
  • Decision Maker: The buyer of your offering. They may not be the only “Yes” needed, but a “No” will stop your progress immediately.

5. Company Personality / Tone

  • “Reliable, Professional, Resourceful, Knowledgeable.”

6. Elevator Pitch / Company Description

  • Value Proposition: [See above].
  • Company Highlights: [Traction, significant customers, team, or growth].
  • Mission: [See above].
  • “Acme helps homeowners reduce energy costs on air conditioning through smart motors that attach to existing fans in under one minute.”
  • “Acme will continue its 6x growth from 2018, currently at $1.5M annual sales and 5,000+ customers. Our team has spent 15 years in the industry at companies such as PG&E and Exxon.”
  • “We are passionate about saving energy reducing energy usage, and will reduce energy costs for 100 million homeowners by 2025.”

7. Company Pillars

  • Efficiency.
  • Quality.

8. Pillar Benefits

  • Efficiency Benefit: We increase customer satisfaction by optimizing clients’ resources.
  • Quality Benefit: We build trust with your customers by producing the highest quality products that work as expected for a lifetime.

9. Proof

  • Proof of Efficiency: Energy savings totaling over $4 million for our customers to date.
  • Proof of Quality: Money back guarantee if customer is not satisfied at any time.

Company Messaging Template:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kaego Ogbechie Rust

Kaego Ogbechie Rust

CEO at KHOR Consulting, helping companies build business plans, pitch decks, and streamline their operations. Email: kaego@khorconsulting.com