How to Write a One Pager

Components of a One Pager

#1. One-liner

#2. Product/Services

#3. About/Our Story

#4. Process

#5. Clients/Client References

#6. Contact Info

[Optional]. Team

[Design]

One Pager Use Cases

  • Marketing — Most traditionally, one pagers can be used as a means for promoting or advertising your business to a broad audience, with the intention of increasing sales.
  • Cohesive Messaging — One pagers summarize a clear company message, which is important as your business grows to ensure consistency of your narrative internally and externally. Additionally, streamlined messaging allows your salespeople to verify that you are pursuing the right customer, and those same customers are receptive to your offering.
  • Brevity — One pagers are easy to digest. Given their limited space, they can be used as a succinct way to describe your offering quickly in correspondence. This is important as 55% of people spend less than 15 seconds on a single page of content (Source: Time, 2019).
  • Transferability — Use one pager content for your website and other areas across your business.
  • Iteration — In many cases, one pagers are simpler to edit and update versus a full pitch deck or business plan. This means you can deliver the most up to date or customized information with speed, and at scale.

One Pager Sample

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Kaego Ogbechie Rust

Kaego Ogbechie Rust

CEO at KHOR Consulting, helping companies build business plans, pitch decks, and streamline their operations. Email: kaego@khorconsulting.com